Mobile advertising spend is a long way behind time spent on mobiles, according to Simon Andrews, founder of addictive!.
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Henry Lawson, CEO at nFluence, gave a positive outlook of the mobile industry at MediaTel Group’s Mobile – 2012, The Year of Reckoning? event on Friday, saying that mobiles have become the remote controls of our lives.
Simon Andrews, founder of the full service mobile agency addictive!, says every agency and every client now includes digital in their thinking but the money hasn’t followed the audience, yet – though the mass market adoption of smartphones will accelerate the closing of this gap…
Steve Smith PhD, head of thought leadership at Starcom MediaVest Group, discusses some of his experiences at the recent IP&TV World Forum…
The Future Foundation’s Heather Corker reveals key insights about mobile and social shopping, which are both gaining momentum…
Mobile viewing now accounts for one-fifth of all ITV Player views, just eight months after the catch-up TV service was made available on iOS and Android devices.
Wired magazine and Lexus have partnered to create the first mass-produced print ad embedded with a near-field communications (NFC) tag.
Alex Kozloff, senior mobile manager, IAB, says as barriers continue to come down for m-commerce in the UK, this ‘new kid on the block’ will evolve into a medium that retailers, brands and consumers can no longer afford to ignore…
Forget the never-ending ‘year of mobile’ – it is all about the week of mobile. IAB and PwC released the findings from their annual mobile advertising spend study yesterday, showing that advertising on mobile devices increased by 157% in 2011 to a new high of £203.2 million.
Alistair Hill, CEO of On Device Research, says it’s the brands who seek to interact with customers through targeted rich media mobile advertising who are the ones most likely to achieve maximum cut through…