MobHappy’s Russell Buckley predicts that mobile advertising will be a £2 billion industry by 2015.
Showing 571-1,847 of 1,847
More Mobile articles
Babita Earle, digital strategy director GfK NOP, on why FMCGs should be paying attention to mobile…
Gavin Sugden, research director for Ipsos MediaCT, gives key insights about the best way to engage with consumers via their mobile…
In Q1 2012, online ad revenue in the US set a new record (for the reporting period) at $8.4 billion, up 15% year on year, according to the IAB and PriceWaterhouseCoopers.
MediaTel Group’s annual Media Playground event on Thursday will see four excellent panels debate opportunities and strategies across screen, data, social and mobile.
Bundles of numbers (see report link below for detail) and some interesting thoughts on how the media sector might shape up and evolve in the annual PwC report.
Two interesting media lists to flick through on a wet morning…
Google has integrated its mobile technology AdMob into its AdWords platform, two years after its AdMob acquisition.
Simon Andrews, founder of the full service mobile agency addictive!, on mobile advertising, Facebook, Google and privacy….
The global mobile advertising market is valued at $5.3 billion (€3.8 billion) for 2011, according to the IAB Mobile Marketing Center of Excellence, IAB Europe and IHS Screen Digest.