Simon Andrews, founder of the full service mobile agency addictive!, says the Facebook IPO question boils down to: Will GAFA change their ad model to look like current ad models or will advertising change to reflect how people use these tech businesses?
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The number of users streaming mobile TV on their smartphones will increase to 240 million by 2014, according to Juniper Research.
The Financial Times has announced that there is no turning back in its mobile strategy and that it will kill off its iPad and iPhone app for good, having launched a HTML5 web app and pulled its iOS app off iTunes Store in mid-2011.
A chart from Business Insider today – via analyst Chetan Sharma – shows mobile to be the most pervasive technology ever invented.
Simon Andrews, founder of the full service mobile agency addictive!, on Apple, Amazon and the big players stepping into mobile money.
Location-based services (LBS) have topped the global league as the mobile feature set to grow the most, after world leading insights consultancy TNS revealed over 60% of those that don’t yet use the service globally want to start using them.
Simon Andrews, founder of the full service mobile agency addictive!, on the pace of change in mobile money…
2011 was the first year that global consumer spending on media content, apps and services for mobile phones broke through the $100 billion barrier. According to the latest Global Mobile Media Forecast from Strategy Analytics, consumers are expected to increase this spend on mobile media* by a further 13.4 % from $121.8 billion in 2011 to $138.2 billion in 2012.
Whether to check emails or to look up programme or product information, watching TV while using a tablet or smartphone is more common than not according to a Q4 2011 Nielsen survey of connected device owners in the US, UK, Germany and Italy.
According to Business Insider’s Chart of the Day, there are only two smartphone companies that matter – Samsung and Apple.