Iain McCallum, channel development director at Brainstorm Mobile Solutions, says the mobile world has all too often focused far too narrowly on the ‘next big thing’, instead of fully exploring the opportunities currently available using existing technologies…
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Mary Meeker, the Kleiner Perkins Caufield & Byers analyst, has released her latest presentation (link included) ‘About The State Of The Web’.
Nick Mawditt, global director of marketing and insight at Kinetic Worldwide, says there is a clear willingness among mobile users to interact with brand campaigns (content being main driver of interactivity above brand)…
BT, the official communications services partner of the London 2012 Olympic and Paralympic Games, today announced it is on track to have 500,000 wi-fi hotspots across the capital in time for the London Games. The company has also confirmed that it will be the sole provider of public wi-fi in the Olympic Park.
Simon Andrews, founder of the full service mobile agency addictive!, on Facebook post-IPO, Facebook advertising, and Google….
Simon Andrews, founder of the full service mobile agency addictive!, on Facebook, connected TV, Google and eBay…
SMG’s Steve Smith looks at opportunities for supermarkets to engage people in-store through their smartphones…
The increasing impact of smartphones on how consumers interact with companies looking to market their products and services is revealed today by a report showing that over one third (36%) of UK consumers now read marketing emails on their mobile devices. This rises significantly to over half (55%) of 18-34 year olds.
What do you use your mobile phone for? Angry Birds, obviously, but excepting that, you probably use it for email, the odd phone call, a text message or two, and the occasional bit of web browsing.
The first Shazamable ads will run during the break of this weekend’s Britain’s Got Talent final.