The streaming giant’s EMEA ads VP sat down with The Media Leader to discuss three years of ads on Netflix, and what is coming next.
More Netflix articles
The partnership features as part of a trend of supercharging a video-first approach in podcasting.
| Maria Iu
Panel at a Trade Desk event urged advertisers to think more carefully about the environments they appear in.
Analysis: Netflix joined Disney and Roku in partnering Amazon DSP as the streaming wars get collaborative on advertising.
| Maria Iu
Disney+ had the highest share of new subscriptions in Q2.
Analysis: Netflix reported better-than-expected revenue growth in Q2, but a lack of transparency over its ad revenue and subscriber numbers give an unclear picture of business performance.
As Barb prepares to introduce viewing data for some YouTube channels, its CEO looks at how joint industry standards enable informed choice and fair competition.
The data will be available in the UK from September, providing marketers with greater insights into CTV investment.
It marks first time Netflix is distributing a broadcaster’s shows in the country.
However, the latest Barb Establishment Survey found that the number of homes with two or more services hit a new record.