Following the decision to leave the EU, forward visibility of ad spending remains sketchy – but it’s certainly not the end of the world, argues Bob Wootton. Plus: AI turns media planning and buying on its head.
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Have traditional broadcasters really hit a stale patch, stifled by a love for nostalgia and a reluctance to innovate? Raymond Snoddy dissects the latest in a series of assaults on television
Full report available at Mediatel Connected > Display > Press > One-click Reports > Regional Newspapers > ABC Circulation Data released 25th August 2016 Title Name Audit Jan 15 – Jun 15 Jan 16 – Jun 16 %-Change Express & Star (West Midlands) ABC 67,745 59,695 -11.88 Solihull Observer ABC 58,080 55,970 -3.63 Aberdeen Press… Continue reading Top 10 Regional Newspaper ABC PoP % change
Rufus Olins, chief executive of the newspaper marketing body Newsworks, has resigned to take up a new role at the Co-operative Group in the autumn.
Using the latest techniques in neuroscience, Heather Andrew, UK CEO of Neuro-Insight, evaluates some of the biggest Olympic ads.
The final instalment of Alice in Medialand – is the boss really dead?
Torin Douglas charts the rise of the independents – from 1986’s cottage industry to the unstoppable super indies of today
the7stars will take on Bauer Media’s planning and buying brief across all brands, starting with immediate effect.
As a new price war looms, supermarket advertising is about to get very interesting, writes Dominic Mills.
Under new copyright reforms proposed by the European Commission, European news publishers could be allowed to demand payment from the likes of Facebook and Google for using their content.