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While Sky is using ad tech science for its benefit, Google is mysteriously failing to get it right at even the most basic level, writes Dominic Mills.
112 deals took place between July and September, up from 101 in Q2, according to figures from Results International.
Full report available at: Mediatel Connected > AV > Cinema
Just for a bit of a change, the past weekend saw BBC One’s lighter-than-Aero weekend clap-along Strictly Come Dancing excitedly foxtrot all over the competition’s face, racing to the top of both Saturday and Sunday’s schedule.
Speaking at Magnetic’s Spark event, Millward Brown’s executive vice president of global brands, Sue Elms, said ad clutter was choking the digital environment to the detriment of effectiveness.
Full report available at: Mediatel Connected > Connected AV >Viewing > Channel Figures
Warc’s James McDonald explains how branded content is helping radio advertising to stay in such good shape.
Last night saw BBC One bring an end to yet another series of emotional genealogy show Who Do You Think You Are? (9pm) as stage legend and Vicious-enabler Frances de la Tour took her spin on the world’s gloomiest roller-coaster.
Since the launch of the web, content suppliers have failed to protect themselves – but the fight back has now finally kicked-off, reports Chris Blackhurst.