Ahead of publication of Barb’s 2016 Viewing Report, Mediatel shares an exclusive extract from agenda21’s Pete Robins – arguing that online needs to change its attitudes and
behaviours.
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DCM has announced the promotion of Davina Barker to sales director amid a wider restructure.
The deal will allow advertisers to target audiences online and from taxi rooftops based on their location.
In the first of two exclusives analysing the latest adspend figures, Warc’s James McDonald crunches the numbers to reveal a strong picture for the UK ad market.
Full report available at: Mediatel Connected > Connected Surveys > Data
Finally, some parts of the newspaper market have discovered rare particles of hope, writes Raymond Snoddy.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
The appointments come following chairman Jean-François Decaux’s decision to hand over his duties after three years directly running the business.
Digital helped drive a 7.5% increase in UK advertising spend in 2015.