Jaywing, Naked Communications, Ensighten, Circus Street, Genero and Atomic London give their analysis of the latest results.
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Full report available at: Mediatel Connected > Connected Surveys > Data
The People’s History Museum of Manchester was host to Shift North on Tuesday 13 October, an event on a mission to explain what makes newsbrands tick, for readers and advertisers. By Research the Media’s Richard Marks.
Speaking at IAB Engage on Thursday, the company’s UK and US CEOs unveiled L.E.A.N, which has been designed to combat what they both described as the “biggest challenge” for the media industry.
The majority of online newsbrands audited by ABC saw a fall in activity in September with Metro witnessing the biggest month on month loss.
The move forms part of a wider senior restructure, which will see current CEO Grant Millar become chief client officer, ZenithOptimedia Worldwide.
Something from a recent trip to an advertising conference has got Greg Grimmer’s hackles raised…
Full report available at:Mediatel Connected > Connected Surveys > Data
The level of online ad viewability in the UK rose 3% to 52% in the third quarter of 2015, according to ad verification company Meetrics; however, an estimated £1 billion a year is still spent on unseen ads.
Alongside easing revisions to marketing budgets, optimism regarding marketers’ wider industry financial prospects continued to wane in the third quarter of 2015.