Newsline caught up with VisualDNA’s managing director of marketing services, Jim Hodgkins, to understand the challenges and opportunities in this high growth market.
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VisualDNA’s Jim Hodgkins says brands are unlikely to invest more money online unless they can find better ways to use data to serve ads.
Newsline hears from VivaKi’s Marco Bertozzi on what the next stage for programmatic is, how it’s embracing data in new ways and the future opportunities and challenges for creativity.
“It’s the most important metric not talked about,” says Quantcast’s EU managing director, Phil Macauley.
Data available at: >Mediatel Connected > Connected AV > Television
11 years after debuting on British TV screens, there seems to be no slowing down the intricate petulance of Martin Clunes’ Doc Martin (9pm) with the latest series consistently bagging the prime time slot for ITV.
As Instagram celebrates its fifth anniversary, Newsline hears from Jaywing, MEC, Getty Images, Summit and the CMA on what they think is next in store for the popular photo-sharing platform.
An obsession with technology – not the customer – in the automated age is failing brands, says RadiumOne’s Rupert Staines.
Agencies must rebuild trust and transform their trading desk models as client woes over fees, pricing and data privacy grow stronger, industry has heard.
From Google launching its new Audience Insight Reports, to Intel talking Pinterest, iProspect’s Alistair Dent shares his key take-outs from Search Marketing Expo New York.