Stagwell News Network has launched in partnership with eight publishers as a new study of US adults found rising news consumption and greater ad lift among engaged news consumers.
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Research has found that combining digital audio and in-video audio provides opportunity for brands to increase performance.
| Maria Iu
Five businesses will receive £120,000 of airtime and masterclasses to help grow their business.
The world’s biggest ad festival is just around the corner — we asked experts for their advice on how to “do” Cannes.
Not only does cinema provide a real-life canvas for memes, it has the power to unify brands, industries and platforms.
The broadcaster announced two other commercial innovations at its Showcase event in Manchester: Lead Gen Ads and YouTube Affinities.
The report is also calling for a ban on fossil fuel advertising.
| Maria Iu
Supporters of the amendment argue that it would give the creative industries much-needed transparency over copyright work being used by AI models.
The Media Leader talks to Thomas Bremond, managing director of Comcast Advertising International, about why now is the time for TV to demonstrate its performance capabilities.
During Carers Week, let’s seek more awareness, support and guidance for those with caring responsibilities. Here’s where to start.