More Newsline articles

In a questionable open web, there is little evidence yet that ‘curation’ and accountability for ‘outcomes’ are effective and improve transparency. So what needs to change?

Total marketing budgets rebounded after Q1’s downward revision, but a lack of growth in main media budgets suggests an embrace of short-termism, the latest IPA Bellwether shows.

A Radiocentre report highlighted five key ways in which the sector offers public value.

The advertisers’ trade body will conduct a further quantitative study later this year in collaboration with MediaSense.

A report has found that more independent shops are partnering and, while there are clear results, significant barriers remain to compete.

As Barb prepares to introduce viewing data for some YouTube channels, its CEO looks at how joint industry standards enable informed choice and fair competition.

CEO Damon Reeve on why the company believes it can compete with tech platforms for ad revenue and how the UK startup is expanding its footprint internationally.

…then two arrive at the same time. What the organisation does with these findings is crucial to its credibility and future.

IAB Europe report also found that more partnerships are lasting longer than a year.

Real brand safety means choosing media environments, like news, that stop harmful content at source — not environments that brag about their clean-up operations.