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ITV has joined Channel 4 in posting full episodes to YouTube — a strategy that some analysts are concerned is following the mistakes of publishers.

Spend in OOH is growing strongly as the sector sells a compelling story to advertisers.

For my last column as editor-in-chief, I’d like to sign off with a celebration of those that best demonstrated The Media Leader’s values of disruption, inclusion, courage and excellence this year.

The Media Leader looks back on the most popular Strategy Leaders opinion pieces from the brightest minds in our industry.

The Henley Centre’s influential Media Futures 1999 analysed how the internet would impact businesses and consumers. Its authors look at how it helps us go about looking at the future of AI now.

It’s a big question. But The Media Leader went there. Here’s what some of our industry’s luminaries have to say…

From supporting managers in their mental wellness to handling the summer parenting juggle to fighting sexual harassment, Nabs shares its key themes in 2024. 

First-party data is still marginal in the programmatic ecosystem due to four key perceived problems. But the real problem is the industry’s addiction to ID.

The company’s EMEA ad sales chief said collaboration is needed to ensure money isn’t going from TV to elsewhere.

Social media companies might be trying to ditch the label amid souring public and political perception, but ad revenues continued to grow substantially for many of the world’s biggest platforms.