The challenges are real enough that programmatic video won’t be usurping linear TV advertising anytime soon – but it’s certainly a bold alternative, writes Rubicon Project’s Martyn Bentley.
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As Barclays sacks CEO Antony Jenkins – nicknamed Saint Antony due to his pledge to transform the bank’s values – Dominic Mills examines the impact the move will have on advertising.
Full report available at: Mediatel Connected > Display > Online
Following Uber’s introduction of surge pricing during the tube strike last week, ZenithOptimedia’s Richard Shotton looks at how consumers punish brands who transgress their notions of fairness.
According to UKOM data recently released by comScore MMX, the UK’s desktop-only online population continued to steady at 45.1 million unique visitors in the month of May.
Yesterday’s climatic confrontation between Serbian Men’s Singles title holder Novak Djokovic and Swiss usurper Roger Federer secured Sunday’s biggest audience.
The start of the summer has seen most newspaper sales decline, with only a few titles bucking the trend according to the latest ABC circulation results.
Full report available at: Mediatel : Overall Ad Spend
Study reveals men demand a 17% higher salary than women, despite only actually receiving 9% more.
Public vote Bryan Adams-shot image of Sgt. Rick Clement as Front Cover of the Year