The London Evening Standard has reported a trading profit of £1.4 million for the year ending September 2014, with standard.co.uk’s audience up 77% year on year.
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Heather Andrew, CEO of Neuro-Insight, explains the success of the year’s Cannes Lions winners from a neuroscience point of view.
Full report available at: Mediatel Connected > Connected Surveys > Data
The new 10-year deal will also see AOL manage and sell Microsoft’s display advertising inventory across MSN, Outlook.com, Xbox, Skype and ads in apps in nine countries.
The report, conducted by YouGov, found that men are currently more than twice as likely to block ads than women, with ad blocking most prevalent among 18-24 and 25-34 year olds.
Last night saw some juicy secrets finally come flooding out in the penultimate episode of Kay Mellor’s cursed lottery drama The Syndicate (BBC One, 9pm), with the third series continuing to prolong the show’s winning streak.
The BBC Trust has approved plans to axe BBC Three as a television channel and move it wholly online as the Corporation looks to save £100 million a year.
As the UK prepares for a mini heatwave, ZenithOptimedia’s Richard Shotton looks at the effect hot weather has on people’s receptivity to advertising.
Mediaocean has sold a majority stake to Vista Equity Partners as the company looks to “accelerate global growth and further drive product innovation.”
