This is the year that advertising has grasped the challenge of making behaviour change for good, writes SapientNitro’s Trefor Thomas.
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For the fourth week in a row, BBC One’s real-life police procedural The Met: Policing London (9pm) secured the prime time slot and even managed to once again grow its audience in the process.
Discovery’s Eurosport will become the new home of the Summer and Winter Games between 2018 and 2024, following a deal worth £920 million.
The channel, which cut its staff by a third at the beginning of the year, also recorded a trading loss of £10 million, while revenue for the first six months of broadcasting was at £1.3 million.
The redesign will see the original Gothic masthead restored, alongside a number of new features from the likes of Allison Pearson, Bryony Gordon, Lisa Armstrong, Judith Woods and James Le Fanu.
Full report available at: Mediatel Connected > Display > Online > Traffic Trends
Almost half of online display ads in 2014 were bought through programmatic technologies, according a new study from the IAB.
Could making advertising appealing to women be the answer to stagnant lager sales, wonders Dominic Mills.
Media agencies love complexity, writes Mindshare’s Adam Fulford – is this why so many lost out to creative agencies at this year’s Cannes Lions?
While April was a strong month for UK commercial TV broadcasters, just one recorded an increase in network revenue in May, with total terrestrial channels down -3.6% on the previous year.
