Thursday night saw BBC One’s long running and unstoppable, slightly-famous-person-cooking show, Celebrity MasterChef (9pm), once again beat off its prime time rivals in an excited flurry of sweat, tears and innuendo.
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The BBC and ITV have beaten Sky to secure a free-to-air rights deal that will see both broadcasters become home to Six Nations Rugby from 2016 to 2021.
Of the 150 senior level executives from the commercial departments of UK media owners surveyed, 82% felt that if the BBC became privately funded it would place a “significant threat” on the media sector.
Piriteze has launched a new campaign using Sky AdSmart, which will only show advertisements to potential hay fever sufferers on specific days, and only in particular UK regions whenever there is a medium to high pollen count.
Full report available at: Mediatel Connected > Connected Surveys > Data
News UK’s Sean Adams tells Newsline how a groundbreaking new research project has allowed the publisher to track the footprint of advertising effects both online and offline.
That the Government, this time without any Lib-Dem brake to apply, should impose such a deal for the second time in five years behind closed doors is nothing short of gobsmacking, writes Raymond Snoddy.
Speaking at its inaugural ‘Tuning In’ conference on Wednesday, chief executive Siobhan Kenny said the report outlines a “progressive vision for a thriving and successful commercial radio sector.”
Full report available at: Mediatel Connected > Display > Press
Radiocentre bids farewell to the RAB and RACC brands as it seeks to improve the understanding of the organisation and to better reflect changing realities in the radio industry.