Following the Connected Consumer Conference 2015, VisualDNA’s Jon Hewson looks at how brands can turbocharge their video advertising.
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Telegraph Online was up by 23% in May to close in on the 5 million mark, while a 16.3% rise in average unique daily browsers netted Trinity Mirror Nationals an extra 610,000.
Guardian Media Group is expected to confirm the appointment this week.
The independent body that defines best practice and standards for online ad trading has announced the next stage in the move to tackle online ad fraud.
Full report available at:Mediatel Connected > Connected Surveys > Data
AdRoll’s Michael Bertaut gives his tips on which technology companies – above all others – are worth looking out for next week.
Wednesday night saw the return of dumb-as-a-bag-of-hammers-yet-perfectly-entertaining The Interceptor (9pm) as the second episode of BBC One’s super cop drama upped the silliness.
As the Daily Mail publishes a hugely misleading attack, Raymond Snoddy argues that the public mood is being manipulated to make it hostile to the BBC in advance of vital talks with Government.
In a UK media first, Primesight, GTN and MediaCom are launching a national real-time campaign for Lucozade Energy, which will see digital outdoor ads synchronised with radio spots.
The best digital display campaigns will have engagement at the heart of them, says Tim Greatrex, founding director at Rezonence – so how can brands and planners make sure they’re getting it right?