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Pay TV adoption in Germany and the UK has reached 86% and 78% of broadband households, respectively, according to new research from Parks Associates.

According to a new industry census, digital marketing managers are operating in under-resourced departments that often work in silos, and it’s negatively impacting their work.

After dominating for two days running, last night night saw rival broadcasters breathe a sigh of relief as a friendly international match pushed ITV’s I’m a Celebrity… Get Me Out of Here! out of the schedules for the night.

To ensure success within today’s communication channel, it’s imperative to be relevant and personal. The best way to do this is through data mining and activation, says Yieldr’s Joseph Vito DeLuca.

Coding is now being taught in schools – and Steve Ackerman, managing director of Somethin’ Else, says the media industry is going to change forever.

James Burr, head of consultancy at Experian, says a deeper understanding of customers will soon be achieved as marketers embrace cross-channel marketing to its fullest.

In the same period, subscriptions are expected to top 6.1 billion, according to the latest Ericsson Mobility Report.

Monday night saw a brand new week of TV, peaking with the first proper night in the jungle for ITV’s desperate celebrities.

The chairman of Karmarama has warned that the “art” of advertising will be lost amidst a new landscape dominated by technology, algorithms and big data.

Clients and agencies say brands might have learned to be better listeners, but often what they hear is selective – and it can cost them business.