The 2014 Automated Trading Debate asked if all media will, in time, be traded programmatically – here, Primesight’s Mungo Knott examines the challenges and opportunities it poses for out of home.
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What on earth is Coke CEO Muhtar Kent on about, asks a bemused Dominic Mills – and whatever it is, can it breathe some new romance into the brand?
Following the 2014 Automated Trading Debate, hosted last month, BrightRoll’s Andy Mitchell says brand marketers must adjust to the new multi-channel future.
In the final of our special reports, Suzy Young uses the latest ad spend data to explain the growth in the TV market.
Channel 4 has partnered with Innovid to become the first UK broadcaster to launch mobile interactive video ad formats (iVOD) on iOS mobile and tablet devices.
InSkin Media’s Evan Russell says there is a very fine line between people thinking a brand is clever online – and just plain annoying. So what should brands do to get it right?
AOL Platforms and Multi Channel Network (MCN) have today announced an upcoming pilot in Australia to run the world’s first integrated programmatic private marketplace for TV.
CDs promised a better way to consume content but ended up becoming a stepping stone for the atomisation of music. Are apps going the same way? By Simon Andrews, founder of Addictive!
Thursday night saw Channel 4 launch a shiny new series of 24 Hours in A&E (9pm), one of the many similarly-formatted and cost-effective documentaries that the broadcaster has fallen in love with in recent years.
Find out which popular department store achieved an impressive standout of 90% in this week’s Mirror – 13% above the norm.