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Delegates were warned at The Future of Brands that they must understand and influence how large language models perceive and communicate about their brands to consumers asking for product recommendations.

News follows the recent departure of Lucy Banks and Stuart Flint.

Ten businesses have been shortlisted to win airtime and advertise on TV for the first time as part of the broadcaster’s strategy to support sustainable business practices.

Watch: The company’s digital experience intelligence sales VP spoke to The Media Leader about how CTV companies can overcome inefficient structures to better understand the ‘why’ to improve their business.

The ad industry keeps obsessing over whales, but the krill are paying the bills. It’s time someone built an agency for the rest.

New insights series Horizons explores consumer behaviour in the coming year and the ways in which brands can respond.

MNC CEO Luke Bristow joins Jack Benjamin to discuss the strategy behind acquiring a VC fund and where independents see opportunities for disruption as holding groups consolidate.

Advertising Association’s Manchester outing shone a spotlight on northern talent and creativity. The challenge is to take these hot topics and turn them into meaningful action.

However, this is only the case if distinctive brand assets are used, according to a new study from VCCP Media and Amplified which examined creative and media’s combined impact.

Agency leaders from GroupM, Stagwell, VCCP and the7stars share their thoughts on the contentious topic.