The audience measurement company has hired the former Ebiquity insight chief as UK solutions director.
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As Google awaits a verdict on its adtech trial, business analyst Rocco Strauss considered options for the future of its adtech business, including what a forced break-up might look like.
In the first of a three-part series, The Kite Factory’s John Clarvis explores the concept of social identity and the media’s role in perpetuating extreme behaviours.
Croud chief strategy officer Avinash Kaushik passionately argued that the vast majority of current media planning practices fail to focus on outcomes.
The event will take place on 29 April 2025.
Beeftink is retiring after 18 years at the agency trade body.
During Black History Month, The Media Leader asked media and advertising leaders what is the one most effective change to make to bring about more equitable representation in the industry.
Exclusive: Louise Crosby, Owen Griffiths and Dan Petrie will replace Ben Walmsley, who moved to parent News UK in the summer.
Bauer Media will help combat “shockingly common” issues associated with social media, the company’s ad chief has pledged in a blistering attack on online tech.
Recent data suggests brands may be spending too much on social. But paid social isn’t performing badly — quite the contrary. The key lies in understanding how and when to use it.
