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New York Sun owner emerged late in the bidding for Britain’s storied newspaper. Here’s what to know about the anticipated acquisition.

The social video giant has unveiled a new AI-powered suite, measurement tools that “correctly” value TikTok’s contribution to outcomes and an expansion of its Out of Phone initiative.

UK broadcasters have struck a deal with Amazon to bring their free combined streaming platform to Amazon’s smart TVs.

As Sky sues Warner Bros Discovery over its refusal to partner on the upcoming Harry Potter series, is the UK broadcaster potentially facing its Götterdämmerung?

ITV’s business development director and creative production lead discuss the development and effectiveness of their new ads produced with generative AI.

Advertising is a powerful tool in helping reframe what we should aspire to. How can brands promote sustainable behaviour even when they’re not promoting sustainable products?

Total box office for the UK and Ireland exceeded £60m, thanks primarily to Tim Burton’s Beetlejuice Beetlejuice.

The news comes a week after the storied newspaper transitioned from a daily to a weekly.

There’s a misconception that planning fewer ads in order to reduce waste will lead to poorer results. But with intelligent modelling, strategic data partnerships and more metrics available, we can make ads more efficient and more effective.

Rokt’s AI tech will serve targeted ads and offers to Sainsbury’s and Argos customers.