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After joining Barb and announcing a significant update at Connected TV World Summit mere weeks later, Barb’s head of campaign audiences charts CFlight’s evolution in 2024. 

It will become a working group within the Coalition for Innovative Media Measurement, to be chaired by Andy Brown.

Any suggestion that an advertiser might use Origin as a currency to apply the same value to very different AV formats is somewhat of an insult, writes Direct Line Group’s head of performance marketing and CRM.

Sustainability often faces a significant hurdle: it’s seen as a cost rather than a strategic investment.

Getting through Q4 with your mental health intact can be a challenge. Prioritising wellness and setting clear work-life boundaries are key to a happy and successful end of the year.

We all need to responsibly incorporate AI tools into our work practices. How do we do so without making ourselves redundant in the process?

Barb has updated its Advanced Campaign Hub to include planning for both streaming services and is in advanced talks with Disney to include Disney+.

Origin has launched a key testing phase with 35 major advertisers who will test real campaign data across YouTube, Meta and linear TV — without Barb’s TV audience data.

The Future 100 Club Class of 2024 has been revealed as we spotlight the wave of media trailblazers for the third year.

Advertising is key to unlocking profitability for Roblox. But its ad and child safety policies are complicating a fast-growing revenue driver.