In the last of the series, ID Comms’ David Indo looks at transforming behaviours to maximise the value of your media agency – and outlines eight steps to a more valuable relationship.

What marks out a great client? In the third of the series, David Indo explains how the best clients benefit from being very clear about what they want from their media agency.

Bad behaviour could be costing advertisers money when it comes to media, says David Indo, co-founder of ID Comms. So how can we identify the behaviours that destroy value?

In a new series, David Indo examines the value of client and agency relationships. The first of these looks at how advertisers that behave well towards their agencies can reap the rewards – and how good clients can finish first.