Mobile specialist, trainer and co-founder of the Mobile Training Academy Rob Thurner points the way to avoid the hazards and deliver successful apps…
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Publicis Groupe has acquired the remaining 51% stake in Bartle Bogle Hegarty from founders Nigel Bogle and John Hegarty.
Figures released today have shown that 54% of viewers used a second screen during Euro 2012 matches.
Wimbledon 2012 dominated yesterday’s early evening viewing as Andy Murray went head to head with Spaniard David Ferrer for a place in the semi-final.
Enreach’s Petteri Vainikka argues that display advertising can be reinvented, and advertisers’ needs can be better served by discovering real consumer insights that are valuable to the industry…
New integrated advertising tool Adalyser Placement is set to bring offline advertising and digital spend closer together. Launched UK software company OneSoon Ltd, it uses predicted TV schedules and print media plans to dynamically place online adverts for maximum effectiveness.
At yesterday’s YouView launch, chairman Lord Sugar referred to the new connected TV service as “simple and easy”, and he couldn’t be more right.
UK advertising expenditure remains steady despite turbulence in the global economy. Figures from the Advertising Association and Warc showed an increase of 1.1% in ad spend during the first quarter of 2012.
Enreach’s Petteri Vainikka believes real-time market research is needed to creat audience segment analytics within a display campaign: the difference between selling advertising space, and selling intelligent advertising…
Raymond Snoddy says that the appointment of George Entwistle as BBC director-general is a surprise, in light of his role in the Royal Pageant coverage, but as a BBC stalwart he will at least be respected in a role that is essentially thankless, where a daily kicking comes with the territory…