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The National Readership Survey has unveiled new-look branding today – the culmination of a six-month review.The review was carried out by CEO Mike Ironside in association with partners including Yarrington and Ignition.“The logo is designed to reflect the importance of NRS survey data and its place in the media measurement space, while the blue and… Continue reading NRS unveils rebrand

Neil Jones, group sales director, Promotion Space Group, on the opportunities provided by destination media and experiential marketing.

Time Warner now has 100% ownership of AOL after buying back Google’s 5% stake for $283 million.Google bought the shares in AOL for $1 billion in 2006 but the investment’s value has dropped significantly since then, according to reports.Time Warner’s purchase values AOL at less than $5.66 billion, excluding a cash distribution of unspecified size,… Continue reading Time Warner buys back AOL stake

Our weekly columnist Raymond Snoddy looks at the decline of Big Brother and asks whether Channel 4 should be careful of becoming “too dependent on a Big Idea that will inevitably have a finite life”… It wouldn’t be polite to dance too enthusiastically on the grave of Big Brother. The programme helped to define, if not… Continue reading The rise and fall of Big Brother

A new 10 year partnership will see Microsoft’s Bing search engine power Yahoo! search while Yahoo! will provide the worldwide sales force for both companies’ premium search advertising.Under the terms of the deal, Microsoft will acquire an exclusive 10 year license to Yahoo!’s core search technologies, and have the ability to integrate Yahoo! search technologies… Continue reading Microsoft and Yahoo! confirm 10-year ad deal

Microsoft and Yahoo! have agreed a search and advertising deal that will be announced later today, according to reports.It is understood that the deal, which comes after Microsoft’s unsuccessful bid to buy Yahoo! last year (see Microsoft dismisses potential deal with Yahoo!), focuses on revenue sharing.US technology blog AllThingsD reported that for the first two… Continue reading Microsoft and Yahoo! could agree revenue sharing deal

Subscribers to Virgin Media’s XL pack will be able to receive the new ESPN sports channel for free from 3 August.The new channel, available in standard and High Definition, will feature live Barclays Premier League and Clydesdale Bank Premier League football and a range of other sports.As an introductory offer, Virgin is also making the… Continue reading Virgin Media XL subscribers to get free ESPN sports channel

Alexander Lebedev is not close to buying the The Independent and Independent on Sunday because the titles are not on the market, according to managing director Simon Kelner.In contrast to Lebedev’s claims that he discussed a possible deal with INM’s chief executive Gavin O’Reilly last week (see Lebedev hints at Indy purchaseLebedev hints at Indy… Continue reading Independent MD says title is not up for sale

US baby boomers are spending more free time online (12.9 hours per week on average) than they are watching traditional TV (11.8 hours per week on average), according to new research. The survey of 1,600 US baby boomers, carried out by ChangeWave Investing, also found that boomers are watching less traditional TV than they did… Continue reading Shift in US baby boomers’ TV habits

US advertising giant Interpublic Group has suffered a 76% fall in profits for the second quarter of 2009. IPG, owner of agency networks including Lowe and McCann Erickson, saw profits fall from $88.1 million (£53 million) in Q2 2008 to $20.9 million (£12.6 million). Organic revenue in the second quarter was down 14.5% year on… Continue reading Interpublic profits fall 76%