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New research from Econsultancy and Clash-Media shows that 53% of marketing budgets for UK, European and US companies have increased in the past year. This extra budget is being used to fund high-return Online Lead Generation campaigns, the report found, with 61% of spend now made online, compared to 51% last year. Paid Search has… Continue reading Marketing budgets showing increases

Yahoo! Buzz, the online firm’s news recommendation site, hits the UK this week following its US launch two years ago.Like sites Digg and Reddit, Buzz lets users vote on and share online news stories from around the web.Its UK debut will come alongside a relaunch of Yahoo! Mail and follows last week’s redesign of the… Continue reading Yahoo! Buzz launches in the UK this week

Jimmy McGovern’s The Street drama continued to shine last night, securing the highest ratings for BBC One during the all-important peak hour with more than 4.4 million viewers.The third episode in the six-part series, starring Jonas Armstrong, held on to a 20.4% average audience share during the hour-long slot, despite competition from ITV’s comedy drama… Continue reading Overnights: The Street claims the top spot once again

The BBC has signed a new partnership deal with four leading newspapers to share its online video news content for the first time.The Daily Telegraph, Guardian, Independent and Daily Mail will now be able to feature certain BBC videos on their websites to supplement their own news material.Each newspaper will have access to video material,… Continue reading BBC to share online video content with newspapers

Blyk has teamed up with mobile network Orange UK in a bid to boost the scale of mobile advertising in the UK.The deal will put an end to Blyk’s current free-mobile credit model when the partnership kicks in after the summer.The ad-funded mobile network has acquired more than 200,000 users in the UK since it… Continue reading Blyk signs mobile partnership deal with Orange

IPC Southbank is set to redesign its fashion monthly Marie Claire to be “a glossier, smarter and sexier magazine”.Marie Claire‘s September issue will unveil the title’s new-look and new content, which includes a fresh shopping section ‘Straight into Style’, a new section on sex and relationships, more in-depth features such as ‘How to Look Expensive’… Continue reading Marie Claire set for revamp

Telegraph Media Group is set to launch a new glossy style children’s magazine with The Sunday Telegraph.ST Children’s Style, a perfect bound 52-page supplement, will launch on October 11 with an initial circulation of 300,000, according to reports.The new bi-annual title, which will be distributed across London and the South East, will feature clothing trends… Continue reading Telegraph to launch kids mag

London Evening Standard owner Alexander Lebedev has hinted that he is “in the picture” to buy the Independent and Independent on Sunday.Lebedev, who acquired a 74.9% share in the London Evening Standard earlier this year, openly expressed an interest in the loss-making titles but said “I don’t want to multiply my problems”.“It would be interesting… Continue reading Lebedev hints at Indy purchase

BBC One’s new Rivers with Griff Rhys Jones dominated the 9pm to 10pm peak-hour last night with a high of more than 5 million viewers.The channel’s new five-part documentary series managed to secure over 4.7 million average viewers and a 20% audience share during the all-important slot.BBC Two’s Sunday evening prime time programme On Thin… Continue reading Overnights: The BBC’s Sunday night line-up pips ITV1 to the top spot

AOL has decided to rebrand its Platform-A advertising services brand following a 100-day review by its new CEO Tim Armstrong.The ad sales operation, which was launched just ten months ago and includes Tacoda, Advertising.com, Third Screen Media and Adtech, will be renamed AOL Advertising.As part of the rebrand, the new division will look to automate… Continue reading AOL rebrands Platform-A