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More than 253 million people in Chine are now online, according to new figures from the China Internet Network Information Center (CNNIC). Data from Nielsen Online shows that the US has 223 million people online in June, making China the world’s largest internet using country. Internet penetration in China now stands at 19% compared with… Continue reading More Than 253m People Online In China

Total commercial impacts will rise by nearly 17% over the next five years, according to a new report.Media analyst Attentional also forecasts that commercial impacts for adults in the ABC1 socio-economic demographic will rise even more sharply at 19.5%.Share of commercial impacts (SOCI) is expected to decrease slightly for the main commercial terrestrial networks, with… Continue reading TV Commercial Impacts Set To Rise 17% By 2012

ITV1’s Midsomer Murders pulled in more than 6.5 million viewers last night, beating Steven Spielberg and Tom Cruise to the top spot.The ITV1 murder series attracted an average 29.6% audience share between 8pm and 10pm, with a peak audience of 6.7 million viewers at 9.30pm.BBC One’s film premiere of Spielberg’s War of the Worlds, starring… Continue reading Midsomer Murders Rockets With 6.5 Million Viewers

The BBC’s mobile TV trial only reached a peak of 580 viewers per day during its 12 month trial period, which ended in April this year, according to data released by the BBC Trust.The data also revealed that monthly content consumption of its BBC One, Three and News 24 channels reached a high of just… Continue reading BBC Releases Data On Mobile TV Trial

Guardian.co.uk has become the first national newspaper website to break the 20 million unique users* mark.The figures, released by ABCe, show that the Guardian gained a further 1.7 million users over the month of June.Naturally it wasn’t such good news for every national as the Daily Mail fell from the top spot to fourth, losing… Continue reading Guardian.co.uk Back on Top As It Hits 20m Unique Users

A new report reveals that online national newspapers attracted 94.8 million unique visitors in June, with 35.5 million of those UK readers.The report, carried out by the Newspaper Marketing Agency, encompasses web traffic statistics of the 16 national titles owned by its members, including Associated Newspapers, Mirror Group Newspapers and News International.The NMA report measures… Continue reading Newspaper Sites Attract Nearly 95 Million Visitors

Jeremy Kyle is set to host a weekly programme on TalkSport, called the Jeremy Kyle’s Sports Show, from September this year.The presenter currently hosts his own daily talk-show on ITV1 at 9.25am, discussing and debating problems with guests.Kyle is due to present a Sunday show between 12pm and 2pm on TalkSport, which promises to deal… Continue reading TalkSport Hire Jeremy Kyle

Microsoft has closed a new search deal with Facebook, building on their existing display ad deal with the social networking site.The deals comes as part of the internet companys’ planned $2.5 billion (£1.26 billion) annual spend to compete with Google, following its failure to secure a deal with Yahoo (see Microsoft Drops Yahoo! Bid).Mircosoft currently… Continue reading Microsoft Closes New Ad Deal With Facebook

A leaked Ofcom blueprint suggests that ITV may be allowed to reduce its public service commitments, saving the company up to £40 million a year.If the proposals go ahead ITV will be able to reduce its regional news output, cut back on its current affairs programmes and halve its regional programming in England and Wales,… Continue reading ITV Set To Reduce Public Service Role

ITV1’s Harley Street failed to win over viewers with the second episode in the series, losing one million viewers since last weeks poorly-received debut show.The new glossy medical drama only managed to pull in 2.8 million viewers between 9pm and 10pm last night, an average 13.8% audience share, slipping 4% in a week (see On… Continue reading Harley Street Failed To Impress Again With 2.8 Million Viewers