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Andy Cocker, co-founder and managing partner at Infectious Media, the specialist digital media agency, takes an in-depth look at Google’s new media planning tool, Ad Planner.On 24th June 2008, at the Advertising Research Foundation annual conference in New York, Google unveiled their new media planning tool, Ad Planner.To many industry observers this wasn’t much of… Continue reading Google’s Ad Planner

Andrew Freeman, senior consultant, media research at Harris Interactive, discusses the latest RAJAR figures and looks at what can be learnt from past predictions…I remember ten years ago the then director of programming at what was Capital Radio Group laid out his vision for the future. He showed us how the newly acquired Xfm would… Continue reading RAJAR: An Analyst’s View – Radio’s Failure To Predict The Future; It Was All Too Predictable…

Sky is to launch a range of social media applications across its portfolio of websites, according to a report.A report in Media Week says that the broadcaster has struck a deal with online technology firm Pluck that will allow the creation of user profiles, blogs, forums, polls, the uploading of video content and deeper levels… Continue reading Sky To Offer Social Media Applications Across Its Websites

The Government has published a new consultation document, which includes plans to regulate product placement and video-on-demand services on British television.Current regulations state “that all EU members must prohibit product placement, but they may decide to allow certain exemptions”.However, product placement is banned on any UK made programmes and the Government has already said its… Continue reading Product Placement Proposals To Be Considered

Google search is by far the most popular website in the UK, with nearly 28 million unique users, according to figures released by Nielsen Online today.The search engine’s unique users are up by 15% from around 24 million in June 2007 to 28 million in June 2008 – miles ahead of other websites in the… Continue reading Google Races Ahead As Most Popular Website

United Business Media has acquired the International Direct Marketing Fair (IDMF) from Reed. UBM business media and events division CMP intends to incorporate the IDMF and E-Commerce and Digital Marketing Expo (ECDM), the show Reed planned to launch in 2009, into its Internet World exhibition. Mark Snell, group director at CMP, said: “While we review… Continue reading UBM Acquires International Direct Marketing Fair

Magazine publisher Future has reported a 4% rise in advertising income over the past nine months. Overall revenue rose 1%, with advertising income rose 4% in the nine month period ending June 30. However, there was a 2% decline in print advertising, although this was offset by a 39% rise in online advertising. In the… Continue reading Future Enjoys 4% Rise In Ad Revenue

The proportion of internet users in Britain spending more than five hours per week online has more than doubled in the past 10 years, from 25% in 1998 to 58% in 2008, according to a new report. The BT 21st Century Life Index commissioned Ipsos MORI to survey 2,000 people across Britain to find out… Continue reading Britons Spending More Time Online

Pearson, owner of the Financial Times and Penguin, has reported a 14% increase in sales for the first half of the year. The company reported sales of £1.97 billion in the six months to the end of June. Adjusted operating profit was £124 million, up 38% year on year. The FT Group saw sales grow… Continue reading Pearson Reports 14% Sales Increase

Mobile internet devices will grow to 1.2 billion by 2012 according to new research carried out by chip maker Intel. Speaking as the company announced a new series of chips for mobile internet products, Gadi Singer, head of Intel’s mobility group, said: “The demand is there and the need is there and our technology can… Continue reading 1.2bn Mobile Internet Devices By 2012