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IPC Southbank’s Marie Claire is launching a new magazine and online franchise, The Marie Claire Beauty Academy, with premium beauty company Lancôme coming on board as its launch partner.A Beauty Academy channel on the Marie Claire website will launch with beauty blogs and product reviews; a bespoke beauty diagnosis tool; and the opportunity to put… Continue reading Marie Claire And Lanc[[special-character:(36)]]me Partner To Launch Beauty Academy

Online behavioural targeting company Phorm has named Steven Heyer, former Coca-Cola chief operating officer, as non-executive chairman.The appointment comes into effect immediately and sees Heyer take over from Kent Ertugrul, who will continue as Phorm chief executive.Heyer has previously been chief operating officer at Young & Rubicam and Turner Broadcasting System.Speaking to Brand Republic, Ertugrul… Continue reading Phorm Appoints Non-Executive Chairman

Digital channel Dave is to get a new range of onscreen idents to celebrate its one year anniversary since being rebranded from UKTV G2.The UKTV channel is launching a new range of promotional idents on October 15, the first anniversary of its relaunch as Dave, according to a report on MediaGuardian.co.uk.The branding refresh will also… Continue reading Dave Gets New Idents For Birthday

The Department for Transport is partnering with Bauer Media’s Closer magazine to support its THINK! Road Safety Campaign, in a new sponsorship conceived and negotiated by Carat Sponsorship.The deal promotes road, cycle, pedestrian and car safety through a series of four advertorials in Closer. A loose insert game and poster promoting the campaign will also… Continue reading Department For Transport In Closer Sponsorship Deal

GfK could wait until September to make a bid for fellow market research group TNS, ignoring Sir Martin Sorrell’s “put up or shut up” call, according to reports in the German press. The reports quote GfK chief executive Klaus Wuebbenhorst as saying: “We have until September to present a friendly offer. We will use this… Continue reading GfK Could Wait Until September To Make TNS Offer

eMarketer has revised its US online video ad spending projections, forecasting that advertisers will spend $505 million online this year. That estimate is due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark source. While this year’s online video ad projection is quite a drop from the one… Continue reading eMarketer Revises US Online Video Adspend Predictions

Yahoo! has appointed former Nextel Partners boss John Chapple and former Viacom and Universal Studios chief Frank Biondi to its board of directors. Yahoo!’s billionaire investor, Carl Icahn, hoped to oust the board of directors and appoint his own board, which would favour Yahoo!’s sale to Microsoft. However, Icahn was forced to accept an offer… Continue reading Yahoo Board Appoints Icahn Allies

Entertainment, games and video sites are the most popular websites with people under the age of 23 in the UK, according to new data released by Nielsen Online today. The study shows that entertainment sites have the greatest affinity with under 12 year-olds, while gaming sites are the most popular with 12-17 year-olds and finally,… Continue reading Entertainment, Gaming And Video Sites Are Most Popular With Young People

BBC One’s Traffic Cops raced ahead of its ITV1 9pm rival Harley Street last night, pulling in almost double the number of viewers.The popular reality crime show attracted more than 4.8 million viewers between 9pm and 10pm, while ITV1’s medical drama failed to impress with its penultimate episode, pulling in just 2.5 million at the… Continue reading Traffic Cops Races Ahead Of Harley Street

Future Publishing’s Official Nintendo Magazine enjoyed an impressive year on year rise in circulation of around 27.5% for the January to June period according to the latest ABC data.It now has a total figure of over 61,000 copies.Playstation magazine PSM3 also reported a healthy year on year increase, of 29.5%, to more than 31,000 copies.The… Continue reading ABC Results Jan-Jun 2008:Impressive Circulation Increases In Gaming Sector