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An ad campaign accompanying the launch will roll out on 15 July.

Attention data can be used to cross-pollinate a variety of digital ad opportunities and improve creative execution, but many brands haven’t been deploying attention data the right way. 

Reporters Jack Benjamin and Ella Sagar bring you highlights in a special episode from their conversations with senior figures around what the top focus should be for the industry this year.

At The Media Leader Summit, the DCM and Barb chair warned of US companies siphoning UK talent and decried the current state of TV advertising.

Head of content Yara Silva told The Media Leader she was focused on getting all audio productions on camera but that the Studio is more than just a ‘pivot to video’ effort.

The broadcaster has launched a nationwide campaign rebranding as Channel 4th to encourage people to head to the polls.

GroupM, the world’s largest media investment group, has agreed a long-term strategic partnership with Tesco Media and Insight Platform.

A new study commissioned by Newsworks found voters are likely to turn to reputable sources of information ahead of casting their votes on Thursday.

Reporters Jack Benjamin and Ella Sagar discuss The Media Leader Awards, the importance of social media to this year’s election and the EU’s potential action against Apple.

The ADsorption Index attempts to move the attention conversation away from “eyes on the screen” and towards an understanding of the emotional state of audiences.