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Online advertising is increasingly attracting big spenders, with advertisers forecasting that online will represent a growing share of their overall media budgets over the next two years, especially within the FMCG and Entertainment sectors, according to new research from the European Interactive Advertising Association (EIAA). The EIAA Marketers’ Internet Ad Barometer shows that 425 of… Continue reading Online Becoming Increasingly Important To Advertisers

Global local search and online classified advertising revenue will grow to $31.1 billion in 2010, according to new research from the Kelsey group. In 2005, local search saw revenue of $3.4 billion, while online classifieds brought in $12.3 billion. Local search is predicted to show the largest growth, from the $3.4 billion recorded in 2005,… Continue reading Local Search And Online Advertising To Grow To $31.1 Billion

Aegis has received the support of major shareholders as it attempts to stop Vincent Bollore from gaining two seats on its board. Bollore’s nominees, Philippe Germond and Roger Hatchuel, were rejected by shareholders at a meeting earlier in the year (see Bollore Fails In Board Bid). They will be voted on at an EGM to… Continue reading Aegis Shareholders Unite Against Bollore

The Telegraph Group made an operating loss of £12.1 million in the year to January 1 2006, following the £45.8 million cost of relocating to new offices and restructuring. The £45.8 million was made up of £32.2 million in relocation expenses and £13.6 million for the cost of reorganisation, which included redundancies. Turnover at the… Continue reading Telegraph Group Records £12 Million Operating Loss

NTL:Telewest has announced that total revenue in the third quarter 2006 was £1,024.9 million, up £140.6 million compared with the second quarter of 2006, due to the acquisition of Virgin Mobile. Total revenue was up £542.2 million compared to the third quarter of 2005, which NTL says was due to the merger with Telewest and… Continue reading NTL:Telewest Announces Q3 Results

Interpublic’s revenue has remained flat for the third quarter of 2006, at $1.45 billion, up from $1.44 billion for the same period a year ago. Interpublic also recorded revenue of $4.31 billion for the first nine months of 2006, compared to $4.38 billion during the first nine months of 2005. Organic revenue increased 2.7% compared… Continue reading Interpublic Revenues Remain Flat

The number of commercial Wi-Fi hotspots will grow by 47% worldwide to 143,700 this year, according to a new report from ABI Research. ABI says that Europe is currently the market leader with over 57,000 hotspots. It adds that one major driver of Wi-Fi hot spots is retail establishments, with McDonalds being a prime example,… Continue reading Commercial Wi-Fi Hotspots To Grow 47%

Cable TV operators are continuing to expand the reach of their cable video and high-speed data services, according to a new report from In-Stat. In-Stat said that out of the 1.2 billion TV households around the world, 355 million are currently cable TV households. Total worldwide cable TV households are still increasing, although at a… Continue reading Cable TV Households Continue To Grow

Media and entertainment, financial services, travel and automotive advertisers in the US will spend $11.5 billion advertising online in 2011, according to a new report from JupiterResearch. The US Online Category Advertising Forecast, 2006 to 2011 report says that this will account for 57% of all online ad spending that year. An earlier report from… Continue reading Top US Online Advertising Categories For 2011

The Advertising Standards Authority has rejected a complaint that the words “great sound” relating to DAB digital radio were misleading in a leaflet published by digital multiplex operator MXR.The leaflet, illustrating the benefits of DAB, included the subheading “Great Sound”, saying “If you really love music, you want… digital-quality sound – and that’s what DAB… Continue reading ASA Rejects Complaint That “Great Sound” Of DAB Is Misleading