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UK internet users’ activity at user-generated-content websites are showing significant traffic growth, according to new research from ComScore World Metrix. ComScore says that the top UGC property, Wikipedia Sites, ranked as the sixteenth most visited property in July with 6.5 million visitors (up 253% versus year ago). Other UGC sites on the Top 50 UK… Continue reading User Generated Content To Grow Rapidly Through 2010

The huge increase in consumers going online to video rich websites is one of the most significant recent trends in television, and such sites could pose a threat to UK broadcasters. This was one of the issues raised at MediaTel Group’s latest ‘Future Of TV’ seminar, held in London yesterday. Rahul Chakkara, controller BBCi believes… Continue reading Rise In Broadband Could Threaten TV Channels In UK

The impact of PVRs on television advertising has been greatly over estimated, according to Ford Ennals, chief executive of Digital UK, who was speaking at MediaTel Group’s ‘Future Of TV’ Seminar yesterday. “We’ve always had ad skipping – it’s called changing the channel. To say that ad skipping is the end of advertising, which I… Continue reading Impact Of PVRs On TV Advertising Is Over Estimated

Video-on-demand (VOD) is expected to reach 65.6 million US households by 2010, compared with 26.5 million VOD households at the end of Q2 2006, according to a new report from Magna Global. Set top box DVR subscribers are set to reach 35.5 million (30.7% of TV households) by 2010, up from 15 million (13.7% of… Continue reading VOD To Reach Over 65 Million US Households By 2010

Rumours of the demise of the television industry are very much exaggerated, according to Clare Salmon, director of marketing and commercial strategy at ITV, who was speaking at MediaTel Group’s ‘Future Of TV’ seminar this morning. Jim Marshall, chairman of Starcom UK, agreed, saying that there was an “extraordinary amount of confusion and a lack… Continue reading Rumours Of The Demise Of TV Industry Are Exaggerated

The BBC is like a “rather overindulged spoilt child”, according to Jim Marshall, chairman of Starcom UK, who was a panellist at the ‘Future Of TV’ seminar held in London by MediaTel Group this morning. “When you indulge spoilt children, they behave badly, and the BBC does,” he said. “It behaves badly in television in… Continue reading Starcom UK Chairman Says BBC Is Like A “Spoilt Child”

The worldwide video game and interactive industry is expected to grow from about $29 billion in 2005 to as much as $44 billion in 2011, according to a new report from DFC Intelligence. The forecast includes revenue from video game hardware and software, dedicated portable system hardware and software, PC games, and online PC and… Continue reading Video Game Market Could Reach $44 Billion By 2011

The Institute of Practitioners in Advertising (IPA) has elected four new agencies as members, who include specialists in digital communications, new media, communications planning and brand response media.Code Computer Love is a new media agency based in Manchester with 35 employees. Tony Foggett, Louis Georgiou and Wini Tse are the Managing Partners. Their clients include… Continue reading IPA Elects Four New Member Agencies

Five has unveiled the first stage of its multi-million pound advertising campaign today to support the launch of its two new digital channels, Five Life and Five US.The campaign, which is the biggest since the channel launched in 1997, includes outdoor ads, TV slots on Channel 4, E4, Sky One, GMTV, Living, ITV2 and ITV4,… Continue reading Five Unveils Biggest Marketing Campaign In Channel’s History

It was the season two finale of Lost, on Channel 4 last night, and the series ended with a double bill that saw the show attract a peak audience of 2.9 million adults (a 15% audience share).That figure was for the first episode, which averaged 2.7 million adults (a 16% audience share), whilst the second… Continue reading Lost Finale Draws In Viewers