Some say generative artificial intelligence will transform the workforce. Many workers say it already has.
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Media and advertising needs to change the conversation around disability not only within the industry but beyond so people do not ‘slip’ into exclusive environments.
A new attention measurement study found that while miniscule attentive exposure can impact ad recall and brand awareness, achieving significant uplifts in lower funnel metrics requires multiple seconds of engagement.
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Kinetic’s head of planning explains how smart city OOH advertising will not only shape the urban landscape of the future, but also offer dynamic, measurable and multichannel opportunities for advertisers.
Partner content: Ready to make a big impact? Incorporate cinema advertising into your launch campaign to boost brand perception and leave a lasting impression on your audience.
The Daily Mail and General Trust has confirmed its interest with Lloyds Banking Group for a potential bid for The Telegraph.
Consumer electronics giant Samsung has agreed a year-long radio partnership with Bauer’s Magic Radio Breakfast Show.
Exclusive: Some of Google’s most senior UK commercial bosses are set to exit their roles as the country’s regional boss Debbie Weinstein executes a restructure.
Stephen Arnell examines the UK trend for antipodean imports and looks ahead to the the return of Neighbours on Amazon’s Freevee.
