UK advertisers plan to increase spend on programmatic digital out-of-home by an average of 31% in the next 18 months, JCDecaux’s tech platform has found.
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Gendered ageism is killing women’s careers and stifling innovation in the media industry, so what are we going to do about it?
Measurement myths keep persisting for no good reason other than “because we’ve always done it this way”.
Audio is not just radio and we have to reflect that. Tuning In will be a mirror to all elements of audio we represent, writes Radiocentre’s client director.
After spending six weeks with a group of teens from social mobility cold-spots, Sunday Mirror editor Gemma Aldridge has come away excited about what traditional newsbrands can achieve by respecting and working with them.
The UK out-of-home industry dedicated £411m of its ad revenues to public services, infrastructure, communities and employees in 2021, new figures have shown.
AVOD revenue growth is expected to outpace SVOD, though at a slower rate than previously expected, due to slower than expected rollouts of hybrid AVOD-SVOD platforms.
IPA research director Belinda Beeftink said the best research papers include evidence of outcomes and testimonials and make the highly complex simple to understand.
The “Wales To The World” campaign by Cymru Wales proved to be the big winner last night at the World Media Awards as they scooped the Grand Prix. Elsewhere, WMG CEO Belinda Barker stressed the importance of journalism.
Channel 4 has awarded £100k in airtime to five black-owned businesses, plus production of a TV ad and six months of tailored marketing and business support with Lloyds Bank and DOES.