With marketing budgets squeezed, dynamic digital OOH offers cost-effectiveness, ease of implementation and adaptability.
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Host Jack Benjamin welcomes editor-in-chief Omar Oakes and reporter Ella Sagar to examine Thinkbox’s new members, headlines from the consumer ABCs and what is happening with GB News and Ofcom.
The awards, now in their fourth year, are the ultimate accolade that celebrates media leadership in the UK and internationally.
Analysis: Media agencies representing advertisers have been clear with streaming companies that they need to sign up to existing structures.
The average time per month that active users spent using TikTok’s app on Android was more than double that on YouTube.
The director of sales, international, at Acast shares her bravest moment and the value of “slow media”.
Holding groups are increasingly using “principal-based” media trading models, but their lack of transparency goes against any progress made in client trust.
Redican has left the organisation after nearly a decade. A replacement has yet to be announced.