A new book, Sustainable Advertising, looks at how brands and agencies can help create a better future for all. Its authors discuss some action points.
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UK overall media inflation is expected to increase from 0.9% last year, according to a new report.
The Media Leader Podcast: Is Pinterest little more than a social media platform for mothers who like arts and crafts?
| Maria Iu
With Freely launching in the coming months, The Media Leader asks the industry what this means for advertisers.
The trade body has published its first set of standards for retail media advertising metrics and is inviting industry feedback.
The Sun’s managing director on why quality is more important than quantity in the digital age and the newspaper’s plans for a big year in politics and sport.
The weekly feature aims to shout about the creative work of media practitioners.
Jack Benjamin, Ella Sagar and Nick Manning examine Warner Bros Discovery’s latest earnings, Reddit’s forthcoming IPO and why agency-client relationships at holding companies have become less transparent.
For brands looking to be seen and heard during tentpole events in 2024, here are our tips for ‘crossing the streams’ in successful TV+TikTok campaigns.
Prime Video viewing data will be available to Barb subscribers from 1 March.