TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023. Meanwhile, consumers say they prefer in-person ad experiences.
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Full report available at: Mediatel > Connected > Consumer Surveys
Outsmart, the trade body for the OOH advertising industry, found digital and classic revenues grew by 6.1% and 2.4% respectively across H1 2023.
The Adwanted Media Research Awards 2024, previously known as the Mediatel Media Research Awards, are officially open for entries this week.
Thinkbox CEO Lindsey Clay couldn’t disagree more with the idea that this year’s Edinburgh TV Festival does not bode well for the future of British TV. The biggest challenge TV has is that there’s so much to watch.
Spotify’s Rak Patel argues brands need to wake up to the power of digital audio or risk missing out where audiences are, and gives five tips to get started.
Yes, there’s unfairness in the education system. But proof of academic achievement is nevertheless valuable, especially as post-pandemic on-the-job training investment has been insufficient.
Jack Benjamin and Ella Sagar record this episode on the first day back at school, or work, for many after a summer break, with their analysis on the industry’s biggest stories.
Fake ads are not something we should tolerate unless advertisers own up to them and accept the risks of dishonesty, writes the editor.
Radiocentre, the industry body for commercial radio, has created a free online tool for insight-based planning connected to consumer need-states.