| Maria Iu
Effectiveness was also considered crucial by The Future 100 Club.
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At present, just 8% who have used an AI chatbot say they have done so to find out the latest news, but the technology could cut into publishers’ already-depressed referral traffic.
The founder of Pintarget has opened a consultancy focusing on growth strategies for startups and scale-ups.
Columnist Nicola Kemp returns to the podcast alongside host Ella Sagar and reporter Jack Benjamin to review the past week’s news in media and advertising.
Investing in accessible advertising helps brands amplify their reach and develop a deeper connection with a large audience.
Digital commerce will change the face of the marketing industry and Omnicom has gone for a land grab in this fast-expanding sector.
Analysis: Digital news subscription prices rose 19% in 2023, but because publishers commonly offer significant discounts higher prices will not necessarily lead to significantly greater revenues.
Analysis: The broadcaster increased its share of linear channels by 5%.
Audio division recorded its “highest-ever revenue”, while the company as a whole grew 14% in the year to March 2023.