Megan Davies also reflected on highlights from the event’s main panel, which heard rallying cries for the return of creativity in media.
More Newsline articles
A new proposed structure, another Ofcom probe, a change in leadership… the ownership of The Daily Telegraph is a soap opera – and all in an election year.
Rankin Creative CEO Richard Pinder on how agency holding groups could become more attractive to private equity in a high interest rate environment.
In its capital markets day statement, WPP unveiled a four-pronged strategy to deliver growth and improve margins, in part through capturing “opportunities in AI”, but said it would be hit by £125m in restructuring costs in 2024.
“You can’t continue to focus just on performance marketing without looking after your brand,” says Bloomberg Media’s Europe MD, Duncan Chater.
Analysis: The company is rehiring content moderators ahead of a likely grilling in front of US Congress, but talent may come at a shortage.
Authenticated data is highly appealing to advertisers, so publishers need to be more transparent about the value exchange with users.
Headcount will reduce by 18% as the broadcaster plans to leave Horseferry Road HQ as part of new five-year strategy.
Whatever we call it, TV can still bring people together and build brands in the long term, but it must shout about it more loudly, writes the editor-in-chief.
Lauren Ogúndèkó is on a mission to “debunk” myths about AI in media this year.
