More Newsline articles

EssenceMediacom’s joint chief strategy officer, Richard Kirk, sits down with Ella Sagar to unpack what “signal strength” means and why it is more enduring than other measures that media planners use.

The Holocaust Memorial Day Trust has taken over OOH sites nationwide to invite passers-by to remember genocide victims.

The UK business surpassed 2019 revenue levels, with a record Q4 for the company.

In its results, Publicis reported that both full-year and Q4 growth exceeded expectations.

The year ahead, according to Wavemaker UK CEO Kelly Parker, is going to feature more “noisy” conversation around AI and clients worried about being left behind amid advances in tech and measurement.

Analysis: BeReal is launching features aimed at attracting brands and celebrities to the platform. Will advertisers care? And will users loathe an influx of attempts at “authenticity”?

Here’s why the younger generations coming through need support from “oldies”.

Ryan Kangisser, MediaSense’s director and practice lead, models, explains how agencies are increasingly responding to marketers’ more precise requests by adapting to service individual needs.

Combining OOH on the Tube with large-format roadside digital screens has incremental impact on brand and performance outcomes, particularly for luxury buyers, according to new research. 

For those who struck gold and those who have been less successful in the pivot to streaming, 2024 will be when advertising comes to the fore, writes Goodstuff’s head of video planning.