Optimising for attention can create better outcomes for media owners and advertisers. But changing attitudes over audience numbers means challenging the status quo.
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Media talking about ‘creative’ is too narrow in ambition. It’s creativity that will become the most priceless commodity in our industry.
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Social platforms are at risk of a failure of their purpose if they neglect the original reason for people to be online, which is to connect.
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Most people think there should be an AI Blackout ahead of the UK general election. It is essential that efforts are made to safeguard the quality and accuracy of news reporting.
The Media Leader interview: From the ASI TV and Video Conference, Patrick Béhar discusses Kantar Media’s US prospects, his priorities as new CEO, the future of measurement, and his pledge to Adam Crozier about ‘writing the big chapter’ of his career.