Richard Bon, UK MD and Europe commercial lead at OOH company Clear Channel, hopes 2024 will be the year that the media industry puts “talent over technology”.
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The three digital advertising companies reported ad revenue growth of 11-26%.
Pearl & Dean’s Charlene Williams joins the podcast this week alongside host Jack Benjamin and special guest Sam Tidmarsh to discuss the post-pandemic box office recovery and why DEI efforts can’t stagnate at media companies.
Everyone TV, the organisation developing Freely, also revealed UKTV is joining the project.
The Media Leader looks back on 20 years of Facebook, from its acquisition of Instagram to Mark Zuckerberg’s latest appearance in the US Senate.
Havas Media Group’s chief data and product officer, Laura Kell, explains that first-party data, while useful, can limit new customer acquisition if overly relied on.
The new EU directive forces marketers to stop misleading buyers and do the hard work in becoming more sustainable.
On Wednesday, US senators excoriated the CEOs of Meta, TikTok, X, Snap and Discord for alleged harms their platforms have brought to children.
While magazine publisher Future has committed to not using AI to write content, it has been busy on plans to use the technology as a “co-pilot” for editors.
Marketing academics may be disputing the TV buyer’s rule of three concept, but they have much to learn from each other.