US radio advertising revenues were down 4% in November compared to the same month a year earlier as the economy dipped before the anticipated holiday season boost.Also On MediaTel Insight Today…Asia-Pacific Primed For Digital Take-OffDigital television is beginning to make headway in the Asia Pacific region with more than 10 million subscribers signed up by… Continue reading MediaTel Insight: US Radio Adspend Falls In November
Perceptions of the brand value of different newspapers may have to be reconsidered in the light of recent developments in the UK market according to the World Association of Newspapers (WAN). Last autumn saw the launch of a tabloid version of the The Independent, a move which resulted in increased sales of the title in… Continue reading Broadsheets Living On Borrowed Time, Says Association
US radio revenue growth slumped in November as the economy stalled ahead of the Christmas shopping boom. Local revenues were down by 4% and national spend was down by 6%, giving a total decline of 4% for the month. The calendar year-to-date growth was a little stronger, with national spend up by 6%, whilst local… Continue reading US Radio Revenues Slump In November
Digital television is beginning to make headway in the Asia Pacific region with more than 10 million subscribers signed up by the end of 2003, according to a new report from Informa Media Group. The Far East has, until now, been slow to join the digital crusade but a large TV viewing population and the… Continue reading Asia-Pacific Primed For Digital Take-Off
Analysts are quietly confident that 2004 will bring about an upturn in the US advertising market with demand being driven by economic confidence. In a New Year update, Merrill Lynch states that there are grounds for “muted optimism” regarding ad-supported media and restates its 5.8% ad growth forecast (see Ad Growth To Accelerate In 2004,… Continue reading Air Of “Muted Confidence” As US Ad Demand Grows
BT has secured a landmark deal with McDonald’s that will see wireless broadband access offered to customers in hundreds of the fast food chain’s restaurants across the UK. Under the agreement, BT Openzone access points will be installed in around 500 McDonald’s flagship and drive-thru restaurants by the end of March, in a move that… Continue reading BT Extends Wireless Network With Restaurant Deal
The number of people accessing the internet via their mobile phones continued to increase during November with the total number of WAP page impressions increasing to a record 947 million. According to the latest research from the Mobile Data Association, November’s figure represents an increase of 50 million page impressions on October’s total and provides… Continue reading Mobile Phone Users View Record Number Of WAP Pages
The Advertising Standards Authority has refused to censure a press campaign for McDonald’s Big Breakfast Bun despite complaints that it encouraged consumers to stop exercising and start eating unhealthily.The campaign ran in Metro newspapers and featured an office worker sitting at his desk thinking: “Gotta cancel my gym membership and work through lunch. Glad I… Continue reading McDonald’s Escapes Grilling Over Fast Food Campaign
Daily Mail & General Trust was seen in the spotlight yesterday, down 0.15% following news that it and other potential bidders for the Daily Telegraph could face an extensive public interest test from media regulator, Ofcom.Earlier this week the communications regulator set out proposals for new guidelines that could hamper Government plans to make media… Continue reading Sharewatch: Daily Mail Dips On Ofcom Merger Proposals
BT has secured a landmark deal with McDonald’s that will see wireless broadband access offered to customers in hundreds of the fast food chain’s restaurants across the UK.Under the agreement, BT Openzone access points will be installed in around 500 McDonald’s flagship and drive-thru restaurants by the end of March, in a move that will… Continue reading BT Extends Wireless Network With McDonald’s Deal
