Emap Advertising, Mediaedge:cia and United International Pictures have come together to launch a cross-media campaign to promote the release of the new Paramount Pictures film, The Fighting Temptations.The deal will see Paramount take advantage of Emap’s new red button interactivity on its digital radio services, which enables users to access pages of information and promotions… Continue reading Emap Launches Cross-Media Push To Promote New UIP Film
Ambient media group Sabel Advertising has secured Virgin Records to promote the release of Atomic Kitten’s new album Ladies Night across changing rooms in Pilot stores.The campaign activity will run across all 104 Pilot stores, which stock clothes for women and teenage girls at the lower end of the market. The ads will run across… Continue reading Sabel Launches In-Store Ad Campaign For Virgin
October brought good news to Channel Five which continued to carve out place in the terrestrial television marketplace with revenues rising 4.3% year on year.The channel has benefited from the popularity of soaps such as Home and Away and its new upmarket image is continuing to be a hit with advertisers.There was less good news… Continue reading TV Market Round Up – October 2003 (Non-Subscribers)
The Times Online has re-launched its business channel in the first of a series of changes to its online services.The Times’ business section has been completely re-designed to allow users to assess business information by industry sector, the method used by its paid-for rival, the Financial Times.The site will contain free to access content from… Continue reading Times Online Re-Vamps Business Section
IPC’s high-end lifestyle magazine Wallpaper* is launching a stand-alone urban travel magazine next February entitled Navigator*.The new title, which will be published bi-annually with an A4 format and a cover price of £5.99, will give insights into the world’s most prominent cities.Navigator* will be an extension of the popular travel section within Wallpaper* and will… Continue reading Wallpaper* Launches Travel Magazine
UK private equity firm, Candover is understood to be preparing a bid for Hollinger International’s Telegraph Group.According to reports in today’s Times, Candover has expressed an interest in Hollinger’s London division which owns The Daily Telegraph and The Sunday Telegraph.It is believed that Chris Oakley, the former editor in chief of the Birmingham Post is… Continue reading Candover Prepares Telegraph Bid
October brought good news to Channel Five which continued to carve out place in the terrestrial television marketplace with revenues rising 4.3% year on year.The channel has benefited from the popularity of soaps such as Home and Away and its new upmarket image is continuing to be a hit with advertisers.There was less good news… Continue reading TV Market Round Up – October 2003
Economic conditions are ripe for a spurt in advertising and global spend is set to rise by 5.0% next year, up from 2.1% in 2003, according to updated forecasts from Merrill Lynch.Also On MediaTel Insight Today…Asia-Pacific Broadband Forecasts From eMarketerChina and Japan will be the leading broadband countries in Asia-Pacific by 2005, according to forecasts… Continue reading MediaTelINSIGHT: Ad Growth To Accelerate In 2004
Online analysis group, Dynamic Logic has appointed Joao Neves as its first research manager reflecting the growing importance of research to the industry.Joao Neves joins from Pre-Diction, where she was European head of research and director of operations and pioneered brain imaging technology to assess the effectiveness of marketing communications.Prior to that, Joao was Senior… Continue reading Dynamic Logic Appoints First Research Manager
