Interactive Market Systems has announced that Terry Sullivan is to retire as managing director of the research and media analysis firm after more than 34 years in the business.Sullivan will leave the company at the end of February 2004 to be replaced by former chief operating officer and current joint managing director, Paul Baynton, who… Continue reading IMS Announces Sullivan To Retire Early Next Year
MSN is launching a business to business advertising campaign targeting key media agency planners and buyers with personalised messages.The initiative will make use of the latest web-based technology to created target ads at MSN.co.uk, which for the next month will run personalised agency messages on all the banners served via the Adlink online sales operation.Each… Continue reading New MSN Campaign Targets Key Media Planners And Buyers
New research has revealed that adding sound to online advertising can increase brand awareness by anywhere between 15% and 168%.Three leading advertisers, including Johnson and Johnson, participated in the study that was conducted between July and August 2003. Responses to each brand’s advertising were measured using Dynamic Logic’s AdIndex methodology.Consumers were asked questions measuring ad… Continue reading Research Shows Sound Boosts Online Ad Awareness
October brought good news to Channel Five which continued to carve out place in the terrestrial television marketplace with revenues rising 4.3% year on year.The channel has benefited from the popularity of soaps such as Home and Away and its new upmarket image is continuing to be a hit with advertisers.There was less good news… Continue reading TV Market Round Up – October 2003
Pay for performance group, Espotting Media, has secured online travel and leisure provider lastminute.com to carry listings on its sites across the UK, France, Germany, Spain and Italy.The deal will see a lastminute.com branded pop-under page served to users leaving certain channels of the site without purchasing, and will display Espotting’s top five keyword specific… Continue reading Espotting And Lastminute Launch European Ad Campaign
There were further signs of an upturn in the advertising market during November as industry bodies reported increased revenues and media bosses pronounced themselves content with the pace of growth. 2003 has been a mixed year but it is ending on a high note and indications for the next twelve months are broadly positive. Jerry… Continue reading INSIGHTanalysis: Media Healthcheck – November 2003
Outdoor advertising continued to perform strongly in the three months to September with revenue increasing by 6.6% year on year to more than £195 million, according to the latest figures from the Outdoor Advertising Association. The data for the third quarter represents an increase of 9.5% for the first nine months of the year and… Continue reading Q3 Gain Makes Outdoor The UK’s Fastest Growing Medium
The European online display advertising market will grow by 12.5% to â‚Ź793 million in 2003 and almost double by 2008 to â‚Ź1.4 billion, according to a new report from Forrester Research. Forrester defines online display advertising as banner ads, sponsorships, slotting fees, interstitials and rich media. The combined revenue from these formats is expected to… Continue reading European Online Display Market To Double By 2008
Radio advertising revenues in the US declined by 1.0% during October, as weak local spend more than offset the gain from the national sector. According to figures from the Radio Advertising Bureau (RAB), quoted by Merrill Lynch, local adspend fell by 2% year on year during the month, whilst national was up by 1%. This… Continue reading US Radio Revenues Dip By 1% During October
The increasing popularity of Freeview amongst upmarket viewers is beginning to have an effect on the UK’s main terrestrial channels, which have seen their share of lucrative ABC1 adult audiences decline. The recently launched digital terrestrial television service, which offers 30 channels for a one-off payment of around £60, is believed to be attracting large… Continue reading Freeview Tempts Upmarket Viewers From Terrestrial
