IPC has confirmed its intention to challenge Emap in the men’s weekly magazine market with the launch of a new title, called Nuts, with the backing of an extensive £8 million marketing campaign.The magazine, which has been in development since November 2002, will offer readers a mix of sport, news, television and women in a… Continue reading IPC Launches Nuts To Crack Men’s Magazine Market
The BBC has agreed to drop Coca-Cola as the multi-million pound sponsor of the weekly music charts used by Radio One and Top Of The Pops following a wave of criticism.The Corporation is currently seeking a way out of the two-year deal with the Official UK Chart Company that sees the soft-drinks giant receive regular… Continue reading BBC Buckles Under Pressure To End Coke Sponsorship Deal
Emap has revealed that its eagerly awaited new men’s lifestyle magazine will be called Zoo Weekly and will launch at the end of the month with the support of a major advertising campaign.The title, which has been in development as Project Tyson, will be published on Wednesdays and will target males aged between 16 and… Continue reading New Emap Men’s Magazine To Be Called Zoo Weekly
Business optimism is currently at its highest level for over three years and economic growth is expected to surge during 2004, providing a much needed boost to the UK advertising market.The latest BDO Business Trends Report forecasts that healthy domestic demand and an improving world climate will lift the UK’s economic growth to 2.3% in… Continue reading Improving UK Economy To Boost Advertising Market In 2004
JanuaryDigital radio got off to a flying start in 2003 with figures from the Digital Radio Development Bureau showing that sales of DAB digital radios increased by 165% in 2002 and look set to more than double in the coming months (see Sales Of DAB Digital Radios Boom In 2002). Meanwhile, Virgin Radio announced plans… Continue reading NewsLine End Of Year Round-Up: Radio
The vast majority of US consumers are happy with their online buying experiences judging from a pre-Christmas survey carried out by Shop.org and BizRate.com.Also On MediaTel Insight Today…Major Media Buyer Upbeat On 2004Aegis Group, the media and market research firm, predicts that global adspend will climb 4.7% this year, compared to 3.2% in 2003.Subscribers to… Continue reading MediaTel Insight: Consumers Sing Praises Of Online Shopping
Aegis Group, the media and market research firm, has said that trading is in line with expectations and anticipates further progress will be made in 2004. Europe’s largest advertising buyer claims that turnover, revenue and operating profit improved in 2003 and there is cause for New Year cheer given the upturn in the advertising and… Continue reading Aegis On Track To Deliver Strong Growth This Year
London’s blue chips hit a 16-month high yesterday as investors faced Christmas with seasonal cheer following strong US consumer confidence data.Media stocks benefiting from the surge included Emap, which rose 1.74% and Chrysalis which rose 2.30%.Elsewhere, investors surveyed the burgeoning crisis at Hollinger Inc after the accounting firm KPMG resigned as auditor of the group,… Continue reading Sharewatch: FTSE Rises On Christmas Cheer
JanuaryViacom Outdoor began the new year on a positive note by releasing research which showed that advertising on the London Underground directly influences tube travellers to buy products (see Underground Ads Influence Tube Travellers). Adshel was also at the fore after claiming to be able to provide clients with a quantifiable estimate of the extra… Continue reading NewsLine End Of Year Round-Up: Outdoor
The year began with good news for the industry with figures from the Cinema Advertising Association revealing that cinema admissions for January reached 16.3 million, which equates to an average of 3.67 million visits a week. Admissions were up by 8% year on year, making January 2003’s total the largest recorded for that month since… Continue reading NewsLine End Of Year Round-Up: Cinema
