Digital marketing company, ValueClick, has appointed Regan Murray as sales manager of its newly established email marketing division.The newly created role will see Murray, formerly sales director of Echo Direct, assume responsibility for rolling out the new email marketing service to UK advertisers. She will also work with key publishers to market a database designed… Continue reading ValueClick Appoints Murray To Lead Email Marketing Arm
The latest ABC circulation figures for November 2003 brought more good news to The Independent, which continued to see circulation increase following its decision to launch a tabloid version for commuters in the London area.The new compact version, which sells alongside the existing broadsheet edition, helped boost circulation at the paper by 2.6% month on… Continue reading ABC National Newspaper Round-Up – November 2003
Sales of DAB digital radio sets have increased in the run up to Christmas following a special four week airtime promotion on Virgin Radio.The campaign was Virgin Radio’s biggest ever digital radio promotion and saw the station give away one radio every hour for four weeks in an attempt to boost the profile of the… Continue reading DAB Digital Radio Sales Surge In Run Up To Christmas
Global display advertising expenditure will rise by 4.7% next year, with Europe and the UK under-performing the average whilst the US continues to drive the recovery, according to the latest set of forecasts from ZenithOptimedia.Also On MediaTel Insight Today…Strong Agency Account Activity In NovemberAdvertising and marketing account activity was strong in November and the ongoing… Continue reading MediaTelINSIGHT: Conditions Are Firming For Ad Recovery
Advertising and marketing account activity was strong in November and the ongoing trends are positive, according to the latest New Business Scorecard from Lehman Brothers. There was a substantial increase in the number of advertising account moves during November, with evidence that the improving advertising outlook is beginning to flow through to agency revenues. The… Continue reading Strong Agency Account Activity In November
Global display advertising expenditure will rise by 4.7% next year, with Europe and the UK under-performing the average whilst the US continues to drive the recovery. According to the latest set of forecasts from ZenithOptimedia, the UK’s major media spend will rise by 3.2% in 2004 in current currency terms; this follows a 1.1% rise… Continue reading Conditions Are Firming For Ad Recovery, Says ZenithOptimedia
Economic conditions are ripe for a spurt in advertising and global spend is set to rise by 5.0% next year, up from 2.1% in 2003, according to updated forecasts from Merrill Lynch. Fourth quarter advertising pacings in the US are looking weak (see US Q4 Advertising Weak, But Broker Positive On 2004) and the growth… Continue reading Ad Growth To Accelerate In 2004, Says Merrill Lynch
China and Japan will be the leading broadband countries in Asia-Pacific by 2005, according to forecasts from eMarketer. In its Broadband Worldwide report, the research group calculates that households with a high speed internet connection will treble to 23.5 million in China, matching the total in Japan. South Korea has been leading the broadband race… Continue reading Asia-Pacific Broadband Forecasts From eMarketer
Reed was seen in the spotlight, falling 7.09% revealing it is bracing itself for a slowdown in 2004.According to yesterday’s results, profits at the Anglo-Dutch publisher rose by 3% in the first half of 2003 and its market performance has remained encouraging. Sales growth in the Science & Medical and Legal divisions is more than… Continue reading Sharewatch: Reed Falls On Cautious Results
Trading conditions in the third quarter of 2003 were difficult but there are signs of an upturn in market confidence in 2004, according to Chime Communications.The advertising and PR firm said today that many clients had reduced expenditure during the hot summer and there has been a delay in the anticipated recovery.The public relations business,… Continue reading Chime Sees Improved Year Ahead
