More Newsline articles

Creating a sustainable but effective media plan is possible, but it requires balancing emissions, efficiency, and scalability.

Opinion: Podcasts and podcasters do not exist in a vacuum, and advertisers need to think of them as part of influencer culture.

ITV will have four partners on board its addressable ad buying platform Planet V by the end of this year, two of which are broadcasters based outside of the UK.

Partner content: There are still clear divisions between “your channel” and “my channel” across DOOH and programmatic teams, warns JCDecaux UK’s chief commercial officer.

A majority of newsbrand readers say they would feel more favourable toward brands and advertisers that focus on sustainability.

TPA Digital CEO Wayne Blodwell and Good-Loop CEO Amy Williams discuss the opportunities and challenges in moving to the frenetic American media environment.

In brief: Radioplayer has appointed Yann Legarson as its new CEO as founder Michael Hill exits the organisation.

In brief: WPP has acquired Goat, the international influencer marketing agency.

A move towards greater openness and accountability could be part of the process of reform and trying to restore trust in the Metropolitan Police.

Most advertisers seem to think their brand needs its own bespoke experience on a platform like Roblox. But they are missing out on a huge, untapped opportunity with the tools already available.