Partner content: Samsung Ads’ report highlights a clear shift taking place across the streaming world and outlines why smart TVs are a valuable tool for brand marketers.
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We know brands should continue to invest in a downturn. But what if your brand doesn’t have the resources to compete in a share of voice battle over the long-term, asks Bountiful Cow’s strategy chief.
100% Media 0% Nonsense: Commercial media could prove remarkably resilient in this recession compared to previous downturns, writes the editor.
In brief: Bauer Media Audio has entered in to an agreement to acquire Red FM, a regional radio station in Ireland.
In brief: More than one million people watched at least one episode of series five of Netflix’s The Crown on TV sets on Wednesday.
In brief: top exec exits have prompted concern at the US FTC over whether the company would be able to abide by its regulations.
In brief: the live comedy special is set to stream globally “in early 2023”.
On the plus side, ITVX has been set a low bar for success, at least in terms of perception.
Now that the SVODs are on BARB, we’ll really be able to see whether younger Netflix viewers are the ones that do not watch linear TV at all.
Advertising needs to explore how to promote sustainable behaviours to the most affluent and highest carbon emitters in society, Ad Net Zero’s Global Summit heard today.