Argos has criticised a Reach regional newsbrand’s marketing partner after an “advertorial” article promoting the retailer fell afoul of the UK advertising standards code.
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A new study by Global has found campaigns that use a variety of large screen outdoor formats build more brand awareness and experience “a multiplier effect” across categories.
While 29% of US teens own a VR headset, only 4% of this group reportedly use it on a daily basis and only 14% use it on a weekly basis.
In brief: Jo Rigby joins the IPG Mediabrands’ agency Mediahub as head of growth and marketing for UK operations.
In brief: More than 12 FMCG advertisers, including Unilever and PepsiCo, are now part of the trial for ITV Adlabs’ retail-media solution, Matchmaker.
Partisan coverage of Trump’s indictment and Brexit’s impact on travel may appeal to the faithful, but not necessarily attractive audiences for advertisers, writes Raymond Snoddy.
WeAre8’s chief commercial officer shares who her best friend in the industry is and the deal she is proudest of in her career.
This industry has award-winning creativity in spades, but it has to go hand-in-hand with a responsible approach that demands shared standards as a given, writes the IAB UK CMO.
Thinkbox has commissioned renowned advertising strategist and The Media Leader columnist Laurence Green to produce a study of what prevents advertising from reaching its full creative potential.