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Advertising revenue from the out-of-home display will go to conservation charity English Heritage to help pay for repairs to the landmark.

We are pleased to announce that Mediatel as of today has rebranded to Adwanted UK.

Scepticism about our institutions, including the press, is not necessarily cause for alarm in a healthy democracy where we want trust in media to be earned.

In brief: Homebase has inked a nine-month-deal with Global’s Heart to sponsor its weekend programmes hosted by JK & Kelly Brook and Zoe Hardman.  

In brief: NewsGuard will test chatbots’ performance in promoting or rejecting misinformation, with prompts drawn from a proprietary catalogue of more than 1,200 false narratives.

Vanish, the Reckitt detergent brand, will launch its Channel 4 Diversity in Advertising Award-winning campaign the help of £1m commercial airtime it won as first prize.

With the growth in mobile, TV broadcasters should look at content and technology that can accompany viewers across screens to avoid media breaks.

Partner content: The Response Rate Tracker builds upon a raft of work that Jicmail has conducted in the effectiveness space over the last few years.

Odeon Cinemas Group, Europe’s largest cinema operator, wants to convey the “pleasure of immersive cinematic viewing experiences and the emotional benefits of coming to an Odeon Cinema” in a new pan-European brand campaign.

Telecoms brand O2 has bought a special ad break during ITV1’s Saturday-night primetime show Saturday Night Takeaway in which its brand mascot Bubl will surprise viewers by interrupting ads for Google and easyJet Holidays.