Emap is to roll out SMS activity across all of its print, radio, online and TV brands. The company will work with Flytxt as its preferred supplier, which developed its first SMS campaign for Emap in November 2000, promoting Smash Hits.Flytxt’s role in the arrangement will be to provide consultancy, build campaign applications and run… Continue reading Emap Teams With Flytxt For SMS Rollout
Maiden has created a bespoke 5 day campaign for online betting company Attheraces.co.uk, giving it “ownership” of Aintree Station and public transport routes to the famous race racecourse over this Grand National weekend.The campaign has used floor panels, banners, 6-sheets, 4-sheets and escalator panels at Lime Street railway station, Lime Street Underground, Liverpool Central, Liverpool… Continue reading Maiden Helps Attheraces Lead The Field At Aintree
Future Publishing’s NGC magazine is to receive a £250,000 redesign in an attempt to make it the “ultimate read for all Nintendo gamers”.From next month the magazine, which reported a 41.5% year on year drop in circulation in the latest ABC results, will appear in a new larger format containing 32 extra pages. The new… Continue reading NGC Magazine To Get £250,000 Redesign
National sports radio station TEAMtalk 252 has signed a 12-month marketing deal with the Daily Star.The deal, which begins this month to coincide with TEAMtalk’s consumer marketing campaign, will see the station’s presenters write sports-orientated columns for the Daily Star. TEAMtalk’s weekday morning presenter Jamie Broadbent will write a branded Monday morning column entitled Its… Continue reading TEAMtalk Secures Marketing Deal With Daily Star
The PPA reveals that ad revenue from consumer magazines is forecast to outperform the market again in 2002, according to new figures from the Advertising Association. UK Press Forecasts From The Advertising Association Total National Newspapers Regional Newspapers Consumer Mags Business Mags 2002 Q1 -10.0 -15.8 -2.0 -3.3 -18.4 Q2 0.5 2.3 1.2… Continue reading Consumer Mags Will Outperform Market In 2002, Says AA
Television adspend in 2001 was £3.5 billion, a decrease of 11% decrease on the total spend for 2000. This represents a loss of £425 million in advertising revenue for the television industry, and takes the 2001 total below the level it was in 1999. The AA forecasts that TV revenue in 2002 will be £3.4… Continue reading TV Will Rebound In 2003, Says AA
Spending on eBusiness technology will drop from an average of 3.5% of revenue in 2001 to 3% in 2002 according to Forrester. The researcher surveyed 900 firms globally and found that average 2002 eBusiness technology budgets are $29 million compared with $41 million in 2001. “Most companies will curb the number and types of technology… Continue reading eBusiness Spending Will Fall In 2002, Says Forrester
Following the financial crisis at Kirch Gruppe (see Kirch Sell Off Begins), the German government is to step in in order to protect the German football league from insolvency. In a situation eerily similar to the collapse of ITV Digital and the repercussions for the English league, KirchMedia is unable to honour payments due to… Continue reading German Government Will Step In To Save Football League
Online Advertising: Statistics, Strategies, Projections & Trends, a new report released yesterday by eMarketer predicts that US online advertising spending will increase by 11% in 2002, quite a comeback from the 11% drop seen in online spend in 2001. Other researchers forecast similar growth rates, 16 of the 18 estimates compared by eMarketer in the… Continue reading Online Ad Spending Will Bounce Back In 2002, Says eMarketer
Bill Gates, chairman of Microsoft, has blamed operators’ high prices for the lagging development of broadband internet access in the US, according to a report in the Financial Times. Gates told the World Economic Forum this weekend that the US’ high-speed residential communications development will fall behind other countries for the next five to six… Continue reading US Broadband Development Will Fall Behind Other Countries, Says Bill Gates
