ITV Digital Prepared For Sale As One Week Of Talks RemainsThe fate of ITV Digital looks set to be decided following a High Court meeting this morning at which the company’s administrator – Deloitte & Touche – confirmed that it is preparing the business for sale.Following weeks of negotiation with the Football League – still… Continue reading ITV Digital Prepared For Sale As One Week Of Talks Remains
Janice Turner has stepped down as editor of H Bauer’s glossy women’s fortnightly magazine Real just over a year after its launch.A spokesperson for the company confirmed that Turner, who resigned last week, will be replaced by health and beauty editor Sian Rees, but refused to comment on speculation that her departure will lead to… Continue reading H Bauer Loses Real Editor
Chrysalis owned sports network Rivals.net and online travel portal Lastminute.com have formed a marketing partnership to promote each others’ online sports offerings.Under the deal, Lastminute.com, which provides tickets for a range of sporting events, will be promoted across Rivals.net’s portfolio of websites, with ads and links to the travel portal’s homepage appearing on Football365.com, PlanetF1.com… Continue reading Lastminute.com Links Up With Rivals
The Online Publishers Association (OPA) has revealed the results of a ‘media mix’ study undertaken with Millward Brown IntelliQuest during February 2002. The study, testing recall and memorability of online and television advertising, concluded that there is a “positive, synergistic effect” when TV and online advertising are used in tandem. In an ad recall test,… Continue reading TV And Online Ad Mix Generates Greater Recall, Says The OPA
In its eighth annual survey of senior executives at leading advertising and markting organisations, AdMedia Partners found evidence of optimism amongst the execs when asked about the outlook for the industry. Advertising and marketing executives from across the US were questioned: 45% from newspapers; 44% from interactive media; 39% from business-to-business publications; 36% from exhibitions/trade… Continue reading AdMedia Discovers Optimism Amongst Ad Execs
With local television audiences turning to cable, the web and print options for daily news, Forrester forecasts that broadcasters can recover local relevance only by extending their programming and promotion throughout the day to cable operators, newspapers and online providers. Forrester says “Stations must recreate themselves as providers of video programming and marketing services across… Continue reading US TV Stations Must Collaborate For Local Audiences, Says Forrester
Cable and Wireless, which is nearing the end of a £1.2bn share buy-back programme, was one of the worst performer’s in yesterday media market. Stock was down 7.32% to close at £1.90, a loss of 15p on the day before.Pearson, which is rumoured to have entered into exclusive talks with a management team concerning the… Continue reading Sharewatch
The Economist magazine has published research this week into the state of television, both as a medium and as an industry. Among other things, it discovered that people are willing to pay for TV, but only if it is high quality, and that personal video recorder (PVR) technology such as TiVo will not necessarily spell… Continue reading Economist Researches Attitudes To TV
Emap advertising has secured Natwest as the first brand to use its new Broadcast Innovation department, which will offer clients bespoke solutions combining Emap radio and TV brands.The new division, to be headed by Adam Bullock, will offer radio and TV advertisers fully integrated broadcast solutions combining Emap’s regional radio brands with its national portfolio… Continue reading Natwest Trials New Emap Ad Division
AOL Europe has signed an advertising agreement with Proctor and Gamble that will see the pharmaceutical company’s baby care brands promoted across AOL’s UK portfolio of websites.Under the agreement AOL will launch a new Parenting Channel to raise brand awareness of Proctor and Gamble’s baby care products. The channel will provide advice for expectant mothers… Continue reading AOL Strikes Ad Deal With Proctor And Gamble
